CREATIVE AND BRAND VALUES
INTEGRITY
As a business, we are totally committed to treating our clients and suppliers with the highest integrity. In an increasingly aggressive world, we are committed to old-fashioned but essential values - manners, warmth, hospitality, kindness.
COURAGE
To succeed, you have to be prepared to fail. Susan Deliss started her brand with no training, and she has taken many risks to learn her craft, always by trial and sometimes by error. We have to be brave enough to start again or go further without fear.
CURIOSITY
Susan is endlessly curious about the physical world around her and about specific elements of what she encounters - colour, texture, age, provenance, manufacture. Her mantra - "Just Look Up" - there is always something more to see.
INVESTMENT
We invest significantly in developing new designs and in improving how we can work as a team. We are entirely self-funded - this gives us a freedom to establish our own design principles. We are not rushed by production schedules or marketing timetables. Like a fine wine, designs have their own timescale and they are not ready until Susan Deliss' instinct tells her that they are right.
PERSEVERANCE
It takes a lot of determination to get a product to market. To formulate an idea that is worth pursuing, to work out how to implement it, to go through the evolution of the design process, and then to market it, is hard. And, as for you, for all of us, there are many obstacles along the way.
TIME
Susan Deliss spent many years setting up investment funds in Cairo, before she started her textiles business. Her key client mentored her a lot and always said "anything worthwhile takes much longer and is much harder than you might think or expect". These words resonate always in Susan's mind.
METICULOUSNESS
As a business, we fully accept that if something is not right, it's wrong. We all work to achieve excellence in all that we do.
ENVIRONMENTAL CONSCIOUSNESS
If you buy something cheaply made that is sold to you in an impersonal way, the process is highly transactional and the product is very disposable. Something beautifully made, with as much human intervention in the process as possible, will be infinitely more appealing, will resonate more with you, and will last. Like a face or a building with a beautiful structure, it will be enhanced by patina and age. All our products are made to last. Most of our production is in England, where shorter, regional supply chains ensure a smaller carbon footprint and an active enforcement of the best environmentally friendly practices throughout the whole production process.
